The best way to Prepare Exam With Salesforce Salesforce-Marketing-Associate Exam Dumps

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 3	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 5	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q47-Q52):

NEW QUESTION # 47
The marketing team at Northern Trail Outfitters has been running an email series for three weeks.
Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

A. Open Rate
B. Bounce Rate
C. Click-to-Open Rate

Answer: C

Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email.
It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.

NEW QUESTION # 48
An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience.
Using a test data extension, which option should the associate use to meet this requirement?

A. Generate a Preview and send it to the reviewer.
B. Perform a Subscriber Preview and test send.
C. Execute a Send flow using the test data extension.

Answer: B

Explanation:
Using the Subscriber Preview and Test Send option is an efficient way to preview personalized content and send it to a reviewer. This allows the associate to view the email as it would appear to a specific subscriber and send the preview version for review before the final send.
* Benefits of Test Send: The Test Send feature allows for testing with specific data from the test data extension and ensures that personalized content renders correctly for review.
* Salesforce Documentation Reference: See Email Studio Test Send for more on performing subscriber previews and test sends.

NEW QUESTION # 49
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

A. HIPPA
B. CAN-SPAM
C. GDPR

Answer: C

Explanation:
The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.
The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.
References: The GDPR text provides clear guidelines on the right to erasure, specifying the conditions under which individuals can exercise this right and the obligations of businesses to comply with these requests.

NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

A. Link Alias
B. UTM Parameters
C. Behavioral Triggers

Answer: B

Explanation:
UTM Parameters are tags added to URLs in emails to track site traffic originating from specific campaigns.
These parameters provide insights into website traffic, user behavior, and the effectiveness of promotional email campaigns by tracking data within Google Analytics or similar platforms.
* Benefits of UTM Parameters: They offer detailed information on traffic sources, helping NTO understand which campaigns drive website visits and conversions.
* Salesforce Documentation Reference: For more on tracking with UTM Parameters, see Using UTM Parameters in Marketing Cloud.

NEW QUESTION # 51
What is used to identify unique member records?

A. Foreign Key
B. Primary Key
C. Subscriber Key

Answer: C

Explanation:
In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.
The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.

NEW QUESTION # 52
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THE BEST WAY TO PREPARE EXAM WITH SALESFORCE SALESFORCE-MARKETING-ASSOCIATE EXAM DUMPS

The best way to Prepare Exam With Salesforce Salesforce-Marketing-Associate Exam Dumps